Great communications start with a clear read on the market, the audience and what a brand needs to say.
That’s where we begin.
Every expression of the brand, from identity and advertising to content, partnerships and experiences, is built from a clear strategic foundation.
Basis sharpens positioning, defines what a brand should say and then finds the most powerful ways to express it, wherever and however it needs to show up.
In a crowded market, the brands that win are the ones with a real and distinctive message.
Through rigorous discovery we uncover brand truths, cultural insights, and category whitespace to craft clear, actionable strategies.
Our approach aligns business ambition with creative potential, setting the foundation for breakthrough ideas that scale.
We translate strategy into business-focused creative solutions that drive growth, differentiation and relevance.
From brand systems to content programs and experiences, we turn commercial challenges into distinctive ideas that create value for our clients.
Through decades of expertise in production and integrated delivery, we execute across advertising, content, communications and experiential.
We ensure every idea is delivered with consistency, craft and impact, on time and on budget.
Originals, platforms & experiences
Business & Production
COO and executive producer Will Chandler brings the best-in-class strategy, operations, and execution he’s applied to work with the world’s leading brands such as Apple, adidas, Netflix, Discovery and more to Basis.
Creative & Design
Sanky has executed award-winning creative projects all over the globe including the award-winning Twist Immersive Museum of Illusion in London and The Museum of Weed in Los Angeles. His work spans traditional media and campaigns for vaunted agencies such as McCann, VICE, Yard, and more.
